Webinars-How To Have First Time Success
Hey everyone! Today we're talking Webinars. I recently had the pleasure of making a guest appearance on the Lunch with Len show, talk about exciting! If you missed it, you can check out the replay here. This was my very first appearance and oh boy was I nervous! Even though I have access to an amazing toolbox of knowledge, there's still something about your first time on camera you know?
Attending multiple webinars in the past, I sat back and thought, what made them all successful? What I recall was that they all had something in common. It seemed that they all followed a blueprint which flowed nicely and transitioned well. So I thought, hell, I can do that too! And that's what I did 🙂
Webinars, a web-a-what?
Before we get into the success portion of webinars, let's talk about what this even is. Now maybe you've heard of them and maybe you haven't but I'll tell you, if you've attended any presentation online, then you've attended a webinar. Webinar defined is: A seminar conducted over the Internet.
For many of us in business, this is one key way to get in front of our audience. You can reach people domestically and internationally which can open big doors! In old methods, home parties were the go to and while they are still effective, your reach is very limited.
In addition, many social media channels now are moving to live videos which can help your business skyrocket but holding your own webinars will put the icing on the cake.
That's great but what's all the fuss really about?
It's a great question when you think with the old thoughts of “well this is working, why should I change?” Now that thinking alone is really dependent on each of you and where you want to go. You see there are those that want to have a simple side business and there are those that want to take it to the top. Both are completely okay and need to fit your lifestyle so no matter where you're at, embrace it.
For those looking for another way, you know, maybe change things up a bit and get in front of a bigger audience; then this is where you want to be, doing webinars. Here are my top 5 reasons for doing webinars:
- People get to see you live and get to know you
- I know, this can be scary! Think from a customers point of view though; they want to know who they are working with, buying from or potentially joining.
- Your potential reach can be astronomical!
- As I mentioned before, having the ability to reach internationally and even other states domestically is huge! If you are in a company that is open in say Australia and you are in America, just think how many more eyes will see your presentation!
- You can have a panel of teammates present
- So why would having your team present matter? Well think of it this way; each member of your team is strong at different things. When you give them the opportunity to speak and highlight those strengths, you can make an impact on many more people. No one is right for everyone (remember that) so having more people to speak can be good.
- With recorded webinars, you can offer them as bonuses
- What do I mean? Well, one of the best things you can do is record something once and then direct all the future inquiries to that place. It saves you a ton of time! When you build up your library and are offering value, you can definitely put this in a package and offer it as a bonus to those that join your team!
- Automation, this is huge….
- Did you know that you can set up your webinars to be automated after you've done the first one? Now why exactly do I think this is huge? For starters, you will never successfully pick THE PERFECT time to hold your webinar that will fit everyone, it just doesn't work that way. For those that join, you can offer a replay which is really awesome when thinking from your customer's mind. Next, you can offer another round to new people without actually taking up your day to do it! There are some particular logistics that go in to it but it's doable.
Alright! Let's Have A Webinar Today!
Whoa, whoa….okay, that's not really how this all works; well, unless you're a pro! And I can tell you that I'm no pro…yet 😉 What I can tell you however is that toolbox I told you about came in handy-BIG HANDY! You know that confident feeling you have when you look at what you've put together and it makes you smile? Yep, that's what happened for me and I know it can happen for you.
If you want to learn more about this toolbox I'm referring to, you can check out the system I use here. In the meantime though, I'm going to give you my top 10 tips for how to have a successful first-time webinar. So here we go!
My Top 10 Tips
- Know your audience
- It's important to know the audience that your business is most likely to pull in. You can focus your presentation around that to ensure you stay on topic and on track.
- Know your technology, or lack thereof
- Please know that not everyone HAS to put together a fancy Power Point presentation or have fancy graphics and such. If you are technology challenged, don't do it until you've learned it and feel comfortable! Instead, demonstrate what you have and how to use it.
- Create an outline
- This definitely helps you stay on track. Always create an outline and read through it to make sure it flows. Make sure you are answering any potential questions with your material.
- Provide pure value before the sell
- Always over deliver on the content you are providing. Remember you have to think from their perspective and how it benefits them. They are giving you their time so make sure you make it worth it, and then some.
- Solve their problems and paint the picture of how what you have to offer can benefit them
- Most people have a problem they need solved. Perhaps it's achy joints? Time management? How to exfoliate? You get the point. Tackle the pains and problems of your audience and then show them how you can help.
- Provide an appealing presentation
- Regardless of your delivery method, make it appealing. Remember, just because you like pink and green with sparkles doesn't mean your audience will. Your delivery should highlight the message you're delivering, not get drown out by craziness.
- Time yourself reading your presentation out loud before you begin
- A great friend of mine Ellen Kay gave me this tip. I was so busy prepping that it didn't dawn on me to time myself to make sure I was within the time frame. Doing this will definitely get you in to the feel of things and will let you know if you need to add or remove content.
- Before go-live, remember to breathe
- Right before flipping the switch to live, Len told me, “take a deep breath”. And I did. It felt good to take a moment to just breathe and let that confident self come out.
- Thank everyone for joining and/or thank the person that invited you to speak
- It's super important to be grateful for the time that your audience has given you and it is also important to thank those that give you an opportunity to share what you have. I like to lead with this before diving in.
- Be You and Have Fun!
- Remember, this is your business and people want to hear you and your passion, not someone that sounds like they are reading a script. The hard work is behind you and now it's time to let loose a little and deliver your message.
Here's a secret bonus tip for you; offer something to give away. Now before you go crazy thinking “I can't afford to give my products away!”, that's not exactly what I mean 🙂 People want value, they want something that will help them or again, something that will solve a problem.
How many times have you used a checklist? Maybe you are planning a trip out of town. How many times have you forgotten something and having a checklist would have prevented that? Or how about 5 steps to healthier cleaner skin? Would providing your audience with your top 7 recipes using your products be helpful?
Don't get me wrong, you don't have to do this but your audience will love getting a freebie and they will get to know the value you provide even more. 🙂
Webinars For The Win!
There you have it guys, how to be successful on your first webinar! I learned so much from doing my first one and I hope that by sharing everything I learned, it will help you prepare and do well on yours.
So now I turn it to you guys! Have you done a webinar before? What tips do you have to share? I'd love to hear them so post them in the comments! Still new and want a little more guidance? Feel free to reach out to me at firstname.lastname@example.org and let's chat 🙂
Until the next time…..Carrie B =)